Staying ahead in the restaurant industry means embracing change and meeting customers where they are—online. Consumers now demand convenience, and one of the most effective ways to offer that is through an online ordering system.
In 2020 alone, over 760 million people used online platforms to place takeout and delivery orders—a 20% jump from the previous year, according to Statista. With online orders growing 300% faster than dine-in traffic, it’s clear that takeout is booming. While many restaurants turn to third-party services like Grubhub and UberEats, these platforms often come with hefty fees and high commissions, benefiting your profits.
That’s why having your own in-house online ordering system is crucial. Not only can it save your business money, but it also gives customers the direct, seamless experience they prefer. 70% of consumers say they would rather order directly from the restaurant, according to Hospitality Technology.
Having an in-house online ordering system is no longer just an option—it’s a necessity for restaurants looking to stay competitive and enhance customer satisfaction. Here are the essential reasons why your restaurant needs its own online ordering system:
Online ordering is a proven revenue booster. On average, restaurants that implement an online system see 32% more orders than those that rely solely on phone or in-person ordering. Furthermore, the average ticket size increases by 30% when customers order online.
Customers who order at their own pace tend to explore the full menu, leading to more add-ons, upgrades, and higher-value orders. In-house systems encourage this behavior, offering to upsell opportunities like combo deals, premium toppings, and dessert suggestions, increasing your bottom line.
Unlike third-party platforms, an in-house online ordering system lets you own your customer data. This data is invaluable for building a Customer Relationship Management (CRM) database, enabling you to create personalized marketing campaigns, reward loyal customers, and identify trends in customer behavior.
You can learn which items are most popular, tailor promotions, and send out targeted offers that drive repeat business. It’s a powerful tool that third-party systems can’t provide, helping you nurture a direct relationship with your customers and grow brand loyalty.
The modern diner expects restaurants to offer online ordering. According to QSR Magazine, 70% of guests on a restaurant’s website anticipate this feature. This shift has made online ordering a necessity, not just a nice-to-have.
More than convenience, consumers also expect an easy-to-navigate menu and user-friendly checkout process. A clunky system can frustrate potential customers, leading them to abandon their orders. Make sure your online ordering system is mobile-optimized and intuitive, offering the streamlined experience customers have come to expect.
Restaurants are busy environments where mistakes happen. Phone orders are prone to miscommunication—whether from noisy backgrounds, language barriers, or hurried staff inputting orders incorrectly into the Point of Sale (POS) system. Mistakes lead to unhappy customers, food waste, and lost profits.
With an online ordering system, the risk of error is greatly reduced. Customers control the entire process, including selecting menu items, customizing, and adding allergy notes. Orders are automatically integrated into your POS, ensuring accuracy and reducing the back-and-forth between the kitchen and the front of the house.
Time is money in the restaurant industry, and online ordering helps save both. Phone orders require staff to handle calls, input orders, and communicate pickup times. This is time-consuming and introduces opportunities for mistakes, such as missed calls or incorrect orders.
By implementing an in-house online system, your staff can focus more on in-person customers than juggling phone calls. With orders directly integrated into your POS, the process is faster, more efficient, and requires fewer staff members, helping you optimize labor costs.
Online ordering can significantly enhance your restaurant’s visibility. As searches for “takeout” continue to rise, having an online ordering system increases your chances of appearing in Google’s local search results, driving more traffic to your website.
There are several ways to leverage your system for increased online sales:
An integrated system makes it easier for customers to find and order from you and strengthens your restaurant’s online presence.
An in-house online ordering system ultimately allows you to craft a more cohesive and personalized customer experience. From the moment customers land on your website to completing their orders, every touchpoint is under your control. You can customize the system with high-quality photos, offer special deals, and make real-time changes to your menu based on availability.
Streamlining the ordering process, ensuring accurate orders, and offering features like saved customer profiles and easy reordering make it easier for customers to order from you time and time again. Plus, you can integrate loyalty programs and offer exclusive discounts that incentivize repeat visits.
Food safety is a top priority with the increase in online orders and takeout. Ensuring your staff is trained in proper handling techniques is critical to maintaining quality and safety in every order. Programs like AAA Food Handler provide essential training on food safety practices, helping your restaurant meet health standards and protect customers. From kitchen hygiene to proper packaging and delivery, well-trained staff can prevent contamination and boost your restaurant’s reputation for safety and care.
An in-house online ordering system is no longer just a luxury—it’s a necessity. It helps your restaurant drive more revenue, capture valuable customer data, and meet modern consumer expectations. Additionally, it optimizes time, increases order accuracy, and boosts your online presence, all while enhancing the overall customer experience.
Investing in a streamlined, user-friendly online ordering system gives your restaurant the best chance to thrive in today’s competitive market while creating long-term customer loyalty. And don’t forget prioritizing food safety with training programs like AAA Food Handler is key to ensuring that your takeout and delivery service maintains the highest quality standards.
FOOD
HANDLER
Food Handler Reviews
4.9
Food contamination
Overall it was really helpful each module had good information about hygiene and food contamination I gained a lot of knowledge about it
Mayra Lopez
Overall it was really helpful each module had really good information I learned a lot about hygiene and about food contamination
Observaciones
Muchas gracias! Por sus concomitants, me seven mucho…
Is god have it in spanish
Thank you for heaving this curse in spanish, is more easy to understand in my mother tong, but overall it is a very intuitive, easy and comprensive curse!
No Title
No Title
Una puebra increible y de muy grande ayuda
Fue algo muy importante y de gran aprendizaje para mi, al aprender todo lo necesario para dar un buen servicio, sin duda estoy muy agradecido por la guia de estudio, esoy listo para dar un excelente servicio
IM SOO HAAPY
I AM VERY HAPPY TO HAVE LEARNED
muy buen curso
tome este curso para mi daycare y me gusto mucho.
No Title
No Title
Nadia ALVARENGA
Bad
Horrible
No funcionó bien 🙄🙄 además no es para trabajadores de Sanitazion además la aplicación es mala no se escucha los audios
na
na
na
na
Todo estuvo muy bien aprendí mucho
Todo estuvo muy bien aprendí mucho sobre la manipulación de alimentos
Great
Was super easy and fast to get done !
Great
Very fast and easy to get done!
Muy informativo
Excelente informacion
food handler
very important information, keep it always in mind while working in kitchen
stronge rules.
Food Handler Reviews
4.9
Food contamination
Overall it was really helpful each module had good information about hygiene and food contamination I gained a lot of knowledge about it
Mayra Lopez
Overall it was really helpful each module had really good information I learned a lot about hygiene and about food contamination
Observaciones
Muchas gracias! Por sus concomitants, me seven mucho…
Is god have it in spanish
Thank you for heaving this curse in spanish, is more easy to understand in my mother tong, but overall it is a very intuitive, easy and comprensive curse!
No Title
No Title
Una puebra increible y de muy grande ayuda
Fue algo muy importante y de gran aprendizaje para mi, al aprender todo lo necesario para dar un buen servicio, sin duda estoy muy agradecido por la guia de estudio, esoy listo para dar un excelente servicio
IM SOO HAAPY
I AM VERY HAPPY TO HAVE LEARNED
muy buen curso
tome este curso para mi daycare y me gusto mucho.
No Title
No Title
Nadia ALVARENGA
Bad
Horrible
No funcionó bien 🙄🙄 además no es para trabajadores de Sanitazion además la aplicación es mala no se escucha los audios
na
na
na
na
Todo estuvo muy bien aprendí mucho
Todo estuvo muy bien aprendí mucho sobre la manipulación de alimentos
Great
Was super easy and fast to get done !
Great
Very fast and easy to get done!
Muy informativo
Excelente informacion
food handler
very important information, keep it always in mind while working in kitchen
stronge rules.
Starting at $6.95
FOOD MANAGER
Food Manager Reviews
4.9
great
I learned a lot
It was informative
It was informative.
Aprendi mucho gracias
Muy buena experiencia
"Quick" and easy
Was very easy to understand and well paced. Not overly stacked with useless dialogue but just enough to get you to understand what and why.
No Title
No Title
Great explanation
muy bien aprendisaje
aprendi mucho muchas gracias por este curso para mi fue genial
too long, redundant and time consuming
too long, redundant and time consuming
Safety First
I think that I have already had the basic needs and knowledges for managing the Food Handlers. The courses were not too short or too long. Easy to understand and easy to approach. Highly recommended.
me gusto
me enseno much as cosas nuevas
No Title
Super clear and concise- just wish we could rewind w/o having to watch the whole video again
No Title
IMFORMATIVE
HELPED IN WAY I CAN EXPLAIN
excelent
fue todo UN retro que al final logre
excelenet
todo estubo excelente El curso
It's easely to lern
It’s easely to lern
Manager
Gave me some good points to pass on my team and myself. Easy to follow and not to dragged out on the info.
Comprehensive course.
The course was not painful. It was appropriate in length and in content.
The poses of Maria were very entertaining
The training was pretty straight forward and understandable. The only issues I had were you can’t rewind the video, only restart the entire clip which means if you missed one detail you have to sit through the entire clip again for that one moment. Another issue I had was certain modules would have severe delay from the audio to video, and refreshing the page did not help the issue.
Food Manager Reviews
4.9
great
I learned a lot
It was informative
It was informative.
Aprendi mucho gracias
Muy buena experiencia
"Quick" and easy
Was very easy to understand and well paced. Not overly stacked with useless dialogue but just enough to get you to understand what and why.
No Title
No Title
Great explanation
muy bien aprendisaje
aprendi mucho muchas gracias por este curso para mi fue genial
too long, redundant and time consuming
too long, redundant and time consuming
Safety First
I think that I have already had the basic needs and knowledges for managing the Food Handlers. The courses were not too short or too long. Easy to understand and easy to approach. Highly recommended.
me gusto
me enseno much as cosas nuevas
No Title
Super clear and concise- just wish we could rewind w/o having to watch the whole video again
No Title
IMFORMATIVE
HELPED IN WAY I CAN EXPLAIN
excelent
fue todo UN retro que al final logre
excelenet
todo estubo excelente El curso
It's easely to lern
It’s easely to lern
Manager
Gave me some good points to pass on my team and myself. Easy to follow and not to dragged out on the info.
Comprehensive course.
The course was not painful. It was appropriate in length and in content.
The poses of Maria were very entertaining
The training was pretty straight forward and understandable. The only issues I had were you can’t rewind the video, only restart the entire clip which means if you missed one detail you have to sit through the entire clip again for that one moment. Another issue I had was certain modules would have severe delay from the audio to video, and refreshing the page did not help the issue.
Starting at $49.95
Alcohol Training Reviews
4.8
very informative
I like that there are small test review between segments
NOT BAD BUT....
could be better. thank you for your help and support.
No Title
No Title
No Title
No Title
review
very informative
No Title
good
this ia a good training but its supper time consuming
Straightforward Education
Easy to follow and use for RBS certification.
Painless
Like the videos.
Great Alcohol Service Training
Checked all the boxes, was easy to follow and really helped me get up to date on everything I needed to know!
No Title
Extensive but clear and concise
No Title
The module videos were engaging.
No Title
No Title
food handler/ alcohol
i learned so many things and taking this curse was helpful in so many ways that can help you later on in your jobs or in life since it gives you good info
not bad
long
great course
The course was very interested! I highly recommend this course.
Informative Training
The course was straightforward and informative. I appreciated that the modules weren’t repetitive.
Alcohol Training Reviews
4.8
very informative
I like that there are small test review between segments
NOT BAD BUT....
could be better. thank you for your help and support.
No Title
No Title
No Title
No Title
review
very informative
No Title
good
this ia a good training but its supper time consuming
Straightforward Education
Easy to follow and use for RBS certification.
Painless
Like the videos.
Great Alcohol Service Training
Checked all the boxes, was easy to follow and really helped me get up to date on everything I needed to know!
No Title
Extensive but clear and concise
No Title
The module videos were engaging.
No Title
No Title
food handler/ alcohol
i learned so many things and taking this curse was helpful in so many ways that can help you later on in your jobs or in life since it gives you good info
not bad
long
great course
The course was very interested! I highly recommend this course.
Informative Training
The course was straightforward and informative. I appreciated that the modules weren’t repetitive.
Starting at $7.95
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